"War is a grave concern of the state; the province of life or death; the road to survival or ruin. It is pertinent that it be thoroughly studied". I have seen companies and families fall and the tragedy that comes after defeat.
No less than our family has fallen to such tragic fate. Pansit Transit, a fleet of buses plying the roads of the Bicol Region, was glorious in its heyday. Supported by my grandfather's Rural Bank, a gasoline station and a thriving political career, It numbered around 70 units in its peak reaching as far as Camarines Norte and Southern Tagalog. With the decline of the family business until the sale of our last bus unit, we had to move to Northern Mindanao.
The pain business defeat brings to a family would crush a father's heart. Failure is a great test in business as much as it is personal. It either fortifies a soul or breaks it. Many great souls have been tested by adversity - some rose above it as Steve Jobs and John Gokongwei; and others took the other road to perdition - squandered there life and talent to vice and want.
Such is my affinity for the greatest tactician in Human History, Gen. Hannibal Barca of Carthage where in the First Punic War, Hamilcar, the patriarch of the Barca family faced the shame of defeat in Sicily whose hope was redeemed by a worthy son by the name of Hannibal. A war he waged as long as there was breath in him. From the deserts of Africa, to the peaks of Europe, and the seas and beaches of Asia, Hannibal lived his mission with passion committed to live his oath to the very end.
With Generalship, comes great responsibility for one's people. Thus, my deep respect to Entrepreneurs and Proprietors who thrive in business and whose benevolence extends to the families of their people. Leaders who dare not surrender to adversities or temporary defeat; persistent and creative in seeking brilliant solutions to their circumstances. Management competence, strategy-leadership-organization-control, is a requirement to 21st century enterprise.
With evolving market forces and a thriving competitive environment, caveat vendidor - let the seller beware. The standards of competition are being raise every day. Let our local entrepreneurs heed our call. There is much advantage to be found in Marketing. Be aware and anticipate market opportunities, manage the marketing mix, target market selection and managing the marketing effort.
No less than our family has fallen to such tragic fate. Pansit Transit, a fleet of buses plying the roads of the Bicol Region, was glorious in its heyday. Supported by my grandfather's Rural Bank, a gasoline station and a thriving political career, It numbered around 70 units in its peak reaching as far as Camarines Norte and Southern Tagalog. With the decline of the family business until the sale of our last bus unit, we had to move to Northern Mindanao.
The pain business defeat brings to a family would crush a father's heart. Failure is a great test in business as much as it is personal. It either fortifies a soul or breaks it. Many great souls have been tested by adversity - some rose above it as Steve Jobs and John Gokongwei; and others took the other road to perdition - squandered there life and talent to vice and want.
Such is my affinity for the greatest tactician in Human History, Gen. Hannibal Barca of Carthage where in the First Punic War, Hamilcar, the patriarch of the Barca family faced the shame of defeat in Sicily whose hope was redeemed by a worthy son by the name of Hannibal. A war he waged as long as there was breath in him. From the deserts of Africa, to the peaks of Europe, and the seas and beaches of Asia, Hannibal lived his mission with passion committed to live his oath to the very end.
With Generalship, comes great responsibility for one's people. Thus, my deep respect to Entrepreneurs and Proprietors who thrive in business and whose benevolence extends to the families of their people. Leaders who dare not surrender to adversities or temporary defeat; persistent and creative in seeking brilliant solutions to their circumstances. Management competence, strategy-leadership-organization-control, is a requirement to 21st century enterprise.
With evolving market forces and a thriving competitive environment, caveat vendidor - let the seller beware. The standards of competition are being raise every day. Let our local entrepreneurs heed our call. There is much advantage to be found in Marketing. Be aware and anticipate market opportunities, manage the marketing mix, target market selection and managing the marketing effort.
- The grand marketing offense of Surf in the middle 90s which took away the leadership from Tide.
- Skinwhite maneuver on market leaders Vaseline and Nivea.
- Korean shoes, clothes and bag surplus penetration of the local market against local manufacturers.
- After a controversial bolt out from Splash, Silka Papaya eased out splash papaya soap brand in the market.
- Low cost Chinese products penetration of local market against traditional retailers and wholesalers.
- Cherry mobile maneuver against market leader Nokia
- Atchara and Kimchi is yet to be developed in Mindanao with its clear advantage of integrity and best cost supply. Kimchi is available in all SM supermarkets. There is a steady influx of Koreans in the Philippines not to mention the Filipino affection for koreanovelas.
- Oishi Sunday’s maneuver on market leader Tang
- Vjandep of Camiguin sustains its unrivaled grip of the Pasalubong market Cagayan de Oro as no other brand offers the same value offering of a delicious pastry at 12 per piece.
- Maxx maneuver against candy giant snowbear and white rabbit
- PC Box is penetrating the market offering games and other entertainment without the hassle of a minimum P 10 charge with its coin slot system.
- Chinese mobile phones railroading the market over market leaders Nokia and Samsung.
- Fortune Cigarette maneuver against market leader Philip morris and Marlboro
- Chinese fireworks railroading the local fireworks retail business over market leader Wow and Dragon.
- Jollibee maneuver against multinational McDonald
- RC Cola maneuver on the Metros of the Philippines against Coca Cola
- Dagupan offers tourist with an unforgettable treat of a hot pigar pigar and fresh calasiao puto and Cagayan de Oro cannot institutionalize its seafoods delicacies and famous lechon manok.
- Selecta Ice Cream distribution maneuver against market leader Nestle
- Kopiko maneuver against market leader Nescafe
- Save More Supermarket provincial penetration against the Gaisano’s and other local supermarkets.
- C2 maneuver against market leaders Nestea and Lipton.
- Boy Bawang marketing maneuver against market leaders Jack and Jill.
- Cebu has its exciting Sutokil offering tourists with an assortment of products for all types of people while Opol with its daily catches of fresh fishes cannot offer the regular kagay-anon affordable dishes beside the sea.
- Cobra maneuver against energy drink market leader Lipovitan and Gatorade
- Cebu Pacific maneuver against market leader Philippine Airlines.
- Zesto maneuver against market leader’s eight o clock and coca cola.
- The ingenious penetration of the Big 3 of mobile telecoms against landline and beeper communication.
- The academic community of Cagayan de Oro is seeing more players coming in as opportunity for education in the city continues to rise and many Niches remain untapped.
- IT continues to impact on the academic community as the IT industry sustains its growth and value offering to various sectors, STI and AMA are tightening its grip on the IT academic opportunity where other local Academic Institutions fail to master the IT phenomenon.
- Banco de Oro maneuver against market leaders metrobank and BPI.
- Oishi Pillow’s coup of the chichiria market against market leader Chippy and Clover.
- Marlboro sustained sales growth despite restrictions of Tri Media Advertising.
- Nestle’s Maggi Magic Sarap maneuver against market leader Ajinomoto and Knorr cubes.
- Spring Oil penetration of Metro Manila market against market leader Minola.
- Manny Panigilinan’s ABC 5 bold penetration of the television industry over leaders ABS CBN and GMA
- Nature Springs lead over water giants Asia Brewery Absolute and Summit.
- Sr. Pedro Lechon Manok penetration of Visayas and Luzon market over Luzon leaders Andoks and Baliwag.
- 2008 Vice Presidential candidate Mar Roxas was eased out of the Aquino advantage when NoyBi marketing strategy was created.
- Suysing’s marketing advantage continues to threaten many professional distributors with its Customer service and excellence in operation offering a best cost advantage.
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