competence - Communication and Influence

 
Communication and Influence

·         Makes clear and persuasive presentations to individuals or groups

·         Gains cooperation from others to accomplish goals. 

·         Considers and responds appropriately to the needs, feelings, and capabilities of different people in different situations. 

·         Demonstrates effectiveness in oral and written communications.

·         Demonstrates the standards of Face to face communications.

·         Determines the most effective medium of communication given the condition of the objective.

·         Demonstrates listening skills

Situaner: As the mind of the customer is the primary target of the Marketing person, communication is the only means available to human to get a concept across. There are a number of medium of communication in our time and age – conversation, television, radio, print, special events and internet. Under print – billboard, newspaper, flyers, posters, shelf talker, buntings, etc. Ultimately, to make the deal, the salesperson in charge of negotiation. The skill of communication is a primary requirement of every salesperson. Communication is a wide department – listening, body language and tone are among its major components.

Skills Builder Program:

1.       Volunteer to act as a spokesperson for a special interest group.

2.       Interview a successful  labor  negotiator, attorney, lobbyist, legislator, salesperson, marketing representative to gain insight into how they operate.

3.       Volunteer to serve as a mediator in an organization at work or in the community.

4.       Read the newspapers, books and other publications with comprehensive political analyses (several available on-line). Expose yourself to opposing viewpoints on particular issues.

5.       Serve on a community outreach program.

6.       Start or participate in fund raising for a community cause.

7.       Write letters to friends and relatives.; Keep a journal.; volunteer for minutes recording.

8.       Teach a new skill to your work team.

9.       Create Sales spills for self enhancement exercises.

10.    Volunteer to chair or facilitate meetings or lead workgroup discussions

11.    Find opportunities to speak in front of groups.  Check and see if the group is correctly receiving your message.

12.    Use informal networks to get things done.

13.    Speak with people in your organization who understand the internal and external politics that affect the agency.

14.    Network with your counterparts in other organizations. Look for ways to share opportunities within, i.e., training, conferences, projects.

15.    Write a synopsis of a program / project you have watched or a book you have read.  Have a colleague whose writing skills you admire critique your product.

Illustration:

Hershey, a sales supervisor, attended a national sales meeting in manila. The agenda involved new sales directions on Basic Call Procedure. As a supervisor and representative of the Distributor, she is tasked to communicate the same to .Operations Manager and the whole sales team. Hershey, being fluent in Ilongo, communicates the direction in the local dialect thereby facilitating understanding.